As consumers have become increasingly aware of the health implications of harmful chemicals and toxicants, companies are listening and creating more “clean” options. In fact, in 2020 clean beauty sales increased while the conventional beauty market took a hit.

It might surprise you that “Clean Beauty” is not a regulated term. Natural beauty, clean, green, organic, clinically tested, dermatologist tested, hypoallergenic, pharmaceutical-grade, are very loosely defined.